PASSION: Where’s the best place to start?
Kenneth: The most important property of any clothing range is comfort. That was our starting point.
Andreas: Absolutely. After all, if you feel at ease, you will be focused on hunting in that crucial moment, increasing your chances of making the shot.
Kenneth: Comfort for the hunter is created through attributes such as breathability and thermoregulation. If the body does not have to use up energy maintaining its temperature, that energy will be available for the hunt itself. In fact, up to 50 percent of the body’s energy is used to maintain a steady temperature.
Andreas: In specific terms: The newly developed Precision Thermo Regulation (PTR) system strikes the optimum balance between breathability and thermoregulation. The different layers are perfectly coordinated here. The external shell, for example the Venture 3L jacket, protects the hunter, while a midlayer such as the Flash Midlayer jacket absorbs moisture.
Kenneth: Processing technologies also create smart, functional textiles, so that different zones could also be designed within a layer. Always with the hunter’s activity level in mind.
Andreas: Another important prerequisite for comfort is the freedom of motion that our jackets and trousers offer. In the best-case scenario, the wearer doesn’t even notice the clothing, for example when they take the shot. We designed a completely new cut to achieve this…
PASSION: … and you’ve already filed for patent?
Andreas: Correct. Just like our camouflage pattern. By the way, initial feedback from our customers has been very positive. Hearing this makes it easy to move past the one or two momentary difficulties. We would have the courage to do it again at any time – in fact, we already are. We are currently working on the 2022 collections. The expertise we have acquired is also flowing into other areas of hunting here, that much I can tell you.