Green Superlatives

Text and Photos: J.P. Sauer & Sohn and Fendt

3 great brands, 1 common goal
10 weeks to produce
11 mm target grouping at 100 meters in 9.3×62 caliber with the Sauer 404 theme gun
350,000 fans reached through Facebook and Instagram
129,000 visitors viewed the Sauer 404 ‘Fendt 1050 Vario’ online on the Auctronia auction platform.
30,050 € was the winning bid.
240 hectares sowed with a mixture of wild plants instead of maize to increase biomass production.

In order to actively support the efforts of hunters and farmers toward increased biodiversity and habitat, the Allgäu-based firms of Fendt and SAUER created the S 404 ‘Fendt 1050 Vario’ theme gun. It was auctioned off on Auctronia, the online auction house of Frankonia-Jagd, to benefit the DJV project ‘Open Fields Biosphere’. Small game will profit greatly from this one-of-a-kind project.